AI should amplify storytellers, not replace them.
Fuchsia builds enterprise storytelling software grounded in truth — tools that carry a creator's intention intact, even when their story meets the agency of a massive audience.
AI can't tell a great story on its own. People with AI can.
Photorealism is nice but it's not the point. Emotional resolution is what moves us. That's the harder problem, and where the value is created. We build the software that solves it, for the enterprise.
Software built on three commitments.
Fuchsia exists to make the AI era better for storytelling, not poorer. Every product we build is held to the same standard.
Grounded in truth
Tools that respect the facts of a story and the world it depicts. Provenance and accuracy are features, not afterthoughts — so what audiences receive can be trusted.
Amplifies intention
We extend a creator's vision instead of overwriting it. The author stays the author — that is the commitment we hold every product to, at every scale and on every platform, however large the audience grows.
Enterprise by design
Backed by science, engineered for the world's biggest content companies, with UX worthy of the people who use it every day. Built to ship and to last.
Narrative Context Protocol
Originally a USC research project produced by Fuchsia's founder, the NCP is an industry initiative to make story and character portable across platforms while retaining their creator's intent — even when they meet the agency of massive audiences. It was developed in partnership with the offices of the CTOs at the studios shaping what comes next.
Fuchsia (with collaborator Rob Feng) is building the tools that deliver it. More is in development.
Fuchsia Studio
Fuchsia Studio is the first Narrative Audio Workstation: a professional macOS studio where documentary, journalism and podcast producers build the piece from the transcript of their tape — reading it, searching it, selecting the words that matter — and shape those into a story. The craft runs on the producer's own Mac, and their audio never leaves it.
The AI is optional, and it runs on the producer's own account. It is built the other way up from the tools that automate the judgement out of the work: it quotes the tape verbatim or it refuses, it never puts words in anyone's mouth, and it proposes rather than decides. You stay the author. The AI is the reach, never the authority.
On the Mac App Store
Built by someone who has spent two decades at the frontier of interactive story.
Fuchsia is grounded in real, award-winning work made for the world's biggest broadcasters, studios and brands — not slideware.
Paul Bennun
Paul is a British-American creative executive working where storytelling, technology, content and business coincide. He built Somethin' Else, a leading UK content studio.
He has been a C-level executive at Los Angeles' KCRW and at British immersive studio Factory 42. He worked with USC's Entertainment Technology Center on the future of storytelling for the Hollywood studios, and is an assessor for the UK government's innovation agency.
As CCO, his work has won multiple BAFTAs and Cannes Lions, and even reached 96% on Metacritic.
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Fuchsia Studio, our first product, is on the Mac App Store — the first Narrative Audio Workstation, for macOS.
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Fuchsia Studio, our first product, is coming to the Mac App Store — a professional macOS studio for narrative audio.